For the tourism industry to be sustainable – environmentally, socially and economically, we must ensure tourism businesses are financially successful in the longer term, protect and enhance the environment on which tourism businesses depend, maintain and enhance support from local communities and ensure our customers have outstanding experiences with all their tourism activities.
Qualmark - an assessment of quality, safety and sustainability
Qualmark is New Zealand tourism’s official quality assurance organisation, providing a trusted guide to quality travel experiences. Qualmark makes it easy for travellers to select high quality places to stay, things to do, and ways to get around.
When you see a business displaying the Qualmark symbol you can be assured that the business has met stringent quality standards and environmental criteria - earning New Zealand tourism’s official quality mark.
Our Commitment to Safety
We are committed to ensuring the safety of Waimangu Volcanic Valley, looking after our staff and our visitors.
Supporting Scientific Research
To ensure the quality and safety of our experiences, we work closely with Crown Research Institutes GNS Science and NIWA. They research and monitor the geothermal and volcanic activity throughout the Waimangu volcanic valley and surrounding area.
GNS Science is New Zealand's leading provider of Earth, geoscience and isotope research and consultancy services.
NIWA conduct leading environmental science for sustainable management of natural resources for NZ.
Working with the Tourism Industry
- Tourism Industry Aotearoa
- Tourism New Zealand
- Destination Rotorua – Famously Rotorua
- Rotorua Lakes Council